Registration forms serve many purposes. You might use them to register people for a webinar or live event. You might use them to capture email addresses for your newsletter. Or maybe you want users to sign up for your SaaS product or an ecommerce account.
Designing user-friendly forms is an important part of conversion optimization and lead generation.
If your forms aren’t easy for your users to decipher and complete, there’s a pretty good chance they’ll either run into difficulties and give up, or never bother with the form in the first place.
Have you ever wanted to setup a MailChimp drip campaign with Gravity Forms?
Email newsletters (broadcasts to your entire list) are great to keep your subscribers engaged, but they come with one pretty big drawback.
Your new subscribers only see new newsletters. That is, they only see the content you send after they sign up.
Form abandonment is often lumped into the big category of conversion optimization. Many people just accept it as a natural part of lead generation. However, form abandonment is actually a unique problem you can take steps to prevent.
What is form abandonment? It’s when a user begins to fill out a form, but for whatever reason decides not to finish. They might navigate elsewhere on the site or to another site.
Gravity Forms v2.3.3 is now available via automatic update and the downloads page.
This update includes security enhancements, bug fixes, and developer updates. Bug fixes have also been added to the Gravity Forms Add-On Framework and API which are included in the Gravity Forms core plugin. For complete details on what is new in Gravity Forms v2.3.3 see the changelog below.
The sad truth about online forms is that many of them are long, complex, and overwhelming.
Sometimes users want to complete a form, but they don’t have the drive to figure it out and push through all the questions. This is challenging for marketers who need their customers to submit certain data points, but don’t want to sacrifice conversions.
Why are people so unforgiving when it comes to forms?
Over half of all businesses use some form of email marketing automation.
A large part of the email automation process involves using forms to collect email addresses from subscribers. You can’t have an email campaign without emails, after all.
But that’s not the only thing that you can do with your forms.
If you’re using Gravity Forms, you can not only automate the gathering and importing of emails to your chosen email automation tool, but you can also build entire automated courses from scratch using integrated tools.
Here are a few ways to automate your email marketing campaigns with Gravity Forms.
All forms are not created equal.
Each form has a distinct purpose and intended use, which means that form design plays an important role in how well forms convert.
Short email opt-in forms — that only ask for a name and email, or just an email — are often higher converting than longer forms, for example. But in some cases, longer forms are actually preferable.
That’s where the multi-page (also known as the multi-step) form comes in.
When more information is needed, a multi-page form can improve conversion rates while still allowing you to ask as many questions as needed.
Here’s why multi-page forms work so well and how you can use them to your advantage.
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CRMs like Salesforce are important to businesses all over the world for keeping track of clients and closing on leads. Your company is no different, you need a WordPress CRM like Salesforce to organize your contacts and make sales.With WordPress being used on over 27% of the internet and Salesforce being the biggest name in the CRM industry, it makes perfect sense that many users would want to utilize the forms on their WordPress sites to capture leads and save them to Salesforce.
In this article, we'll show you how to easily send your form submissions directly from your WordPress site to Salesforce and create new Salesforce leads from that data.
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